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Helmut Geier, aka DJ Hell of International DJ Gigolos, has long been a part of the fashion scene. He plays often for couture and prêt-à-porter shows and even produced a mix compilation for Chanel.
Recently, Geier has been exploring the fashion world from a different angle, as a designer. After providing the music for one of their runway shows, he developed a relationship with Austrian label Wendy&Jim and has since collaborated on a line of underwear for the team—now “Wendy&Jim & Hell.”
The line, consisting of three different styles in varying fabrics—pure organic cotton, lightweight mesh and lace will be available later this year in select boutiques around the world, and will also be featured at Berlin’s SS10 Fashion Week Designer Showrooms.
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